category archives: ReBrand
Living the Dream: Building the Foundation of DefineTO
On April 12th, we started something special. Something that brings together a community all while allowing each of us to shine in our own way. We wrote the first chapter of DefineTO. You can see the pics from the event here and here .
As a result of incredible support from sponsors, volunteers, performers, staff at The Fifth and a lively crowd, over $12,000 in-kind and cash was raised for The Remix Project, a local Toronto charity that utilizes mentorship, instruction and the power of the arts to inspire at-risk youth and help them achieve their dreams.
Funds raised will be used to expand the reach and impact of The Remix Project, including their six-month educational programs in subjects that include Media Arts, Creative Arts and Business/Entrepreneurship.
The hard work by all adds up to creating personal success stories and a building a stronger community on and offline.
For more details on what your support and money raised means to The Remix Project, click here.
Thank YOU for Making DefineTO a HUGE Success!
Thank you, sponsors!
@evokesalon @rogersbuzz @EdelmanTO @Marketwire @FifthSocialClub @NatandMarie @IABCtoronto @popchips @gelaskins @BootyCampFit @drexjancar @molsoncoors @Cision_Canada @meshcon @wearethirdocean @RIGHTSLEEVE @TweetWallPro @AngleMediaGroup
This event would not have been possible without your generous support.
Thank you, support team!
@CasieStewart @SaulColt @fragileheart @clickfickca @smichm @ashleydtl @jpoupolo @sdersken @LyndonJJ
Thank you, volunteers!
Everyone went over and above the call of duty. Your time, efforts and professional expertise were superb and crucial to a successful event.
Thank you, hosts!
@AprilKalloo @NatandMarie
Dream team: Enough said. You were great!
Thank you, performers!
We can’t express our gratitude enough.
Thank you, event photographers!
Thank you, Twidol contestants!
We had a blast watching you! Hope you did too and we can’t wait to see you next time!
Thank you, staff at The Fifth
You were all incredibly helpful and accommodating!
THANK YOU, attendees!
We organized the entire event with you in mind. The more people in the door, the more money raised for charity. We hope you had a great time!
And last but not least, thank you to everyone for all the support on Twitter, plus great blog posts, photos and videos! If we missed anyone, please let us know! We’ll include your name, link to your Twitter profile and ensure you receive the recognition you deserve! If you posted anything we did not capture above, please pass along!
Lastly, don’t forget you can still DONATE HERE to support The Remix Project until March 31. It only takes a few minutes and a few dollars to help make a difference.
Stay tuned to hear about an exciting event we have in store for Fall 2012. You won’t want to miss it!
Cheers and let’s continue to strive towards being the exception, not the rule,
DefineTO Organizing Committee
@melissaretty @FahimaAnwar @J_marieB @PRMediaGirl @HaydenTay @NathanChong @Anitapple
Follow us on Twitter: @DefineTO
Email us: Info@defineto.com
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mesh+DefineTO
mesh + DefineTO: a partnership connecting the community to be the exception, not the rule
The whole idea behind DefineTO is to highlight local causes and organizations that are helping the community at large be passionate, fearless and social. Who better for us to highlight and partner with than mesh! mesh’s tagline is to “connect, share, inspire” and that’s exactly what they have been doing for 7 years through their amazing social media conferences. Let me tell you, it’s been quite the ride watching it grow over the years.
mesh helps define Toronto’s community by showcasing some great speakers and sessions that cover media, business marketing and society sectors. They truly are giving the Toronto community all the inspiration they need to ignite their passion and define themselves through social media. We couldn’t be happier to have them on board DefineTO!
When mesh was started in 2006, a key reason was supporting the community by providing a place where people could gather to talk about the exciting things happening online. While mesh has expanded to become Canada’s leading digital conference, we’ve maintained our focus on helping to nurture and grow the community to make it more successful and vibrant.
This focus is why we’re excited about our new partnership with DefineTO, which shares many of same beliefs we do. With a focus on encouraging peoples’ passion, ambition and success, DefineTO has become an organization that is making the community better. mesh and DefineTO also have a shared mission to encourage, nurture and celebrate innovation.
In other words, mesh and DefineTO are completely aligned, which is a great way to establish a new partnership.
Co-Founder, mesh conference
Trying to get your hands on a mesh ticket? DefineTO guests will have the opportunity to get a discount! Visit www.meshconference.com and use promo code MESH10OFF.
On top of that, we’ll be giving away one FULL mesh conference pass next Thursday at DefineTO – only ANOTHER reason to attend!
We can’t wait to see you there!
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Redefined.
For everyone who took part in, supported, volunteered for, or just heard about TwestivalTO last year, we have some great news for you. And if this is your first time hearing about it, read on. We’re back! Well, kind of.
Twestival is a volunteer-driven, global non-profit movement that has raised over $1.75 million over the past 4 years by using social media for good. Twestival Local 2011 connected communities offline on a single day to raise $565,000 for local charities in 150 cities around the world. Last year’s Toronto edition, TwestivalTO, was a huge success. Over $18,000 was raised for The Remix Project, a local Toronto charity that utilizes mentorship, instruction and the power of the arts to inspire at-risk youth and help them achieve their dreams.
This year, Twestival Global has made the decision to place its local editions of the Twitter Festival on temporary hiatus. Although we can’t have a TwestivalTO event this year, many of the organizing committee found last year to be such an enriching experience that we were inspired to create a new organization of a similar mindset, allowing us to continue creating great events that support local causes through social media. Enter DefineTO!
DefineTO is a group of like-minded individuals who are redefining what passion, ambition and success look like. The world around us moves at lightning speed, and so do we. Through it all, we are defining what we believe in, what our goals are and the road to take us there. We are not doing this by sitting around waiting for the next promotion; we are doing it by redefining our path to success and by being the exception, not the rule.
The values of DefineTO are to be passionate, by celebrating passionate ideas that inspire others; to be fearless, by encouraging others to be the exception rather than the rule as they create their own definition of success; and to be social, by collaborating with the community to foster meaningful connections. DefineTO’s goal is to use social media for good by connecting the Toronto community (online and offline) of like-minded people to celebrate innovative and passionate ideas. We aspire to support local causes that help others define their own path.
The very first DefineTO fundraiser event will take place on April 12th, 2012 at The Fifth Social Club in Toronto. Once again, we have partnered with The Remix Project and will be raising funds for the creative programs and services they bring to at-risk youth in Toronto. The Remix Project supports the values of DefineTO with its mission to provide youth with opportunities to define who they are, on their own terms and through creative education.
We are so excited for this event, not only because it gives us the chance to support a great local charity, but also because it is our opportunity to introduce DefineTO to the Toronto community. Planning for the event is already well underway, so stay tuned for more information and updates on all the cool things that will be going on. We hope you will join us in this great cause!
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